Central wil get social media guidance from NY consultant
attention outside of Gilpin
County.
ing forward to the results of
our campaigns, once again
promoting Central City as
the Richest Square Mile on
Earth.”
worked in the social
media industry for
several years. Her
resume includes work
with Live Nation,
Shabang Music Pro
ductions, and Avant
Gardner. She also cur-
director for Mr. Kills,
a New York-based fine
arts school.
For example, anyone seek-
BID’s 2025 “Great Central
City Beerfest” or “Stills in
the Hills” events could find
event. However, the pages
contained some recycled
and out-of-date informa-
tion. One online page listed
event sponsor, even though
the casino closed in 2022.
Searching online for infor-
mation about Central City’s
upcoming festivals and
–
ing and sometimes confus-
ing” in recent years. This
year, Central City’s Business
Improvement District and
city hall plan to collaborate
on a new, targeted social-
marketing strategy to draw
more attention – and, hope-
fully, additional visitors – to
the “Richest Square Mile on
Earth.”
In 2024, the BID spent
nearly $100,000 on ra-
dio advertising during the
Denver Nuggets’ basketball
season. The spending raised
questions from several lo-
cals, who noted that most of
Central City’s largest festi-
vals and events occur during
the Nuggets’ regular season
from October through April.
As the new year
begins, the CCBID
will have three first-
time members. Chuck
Spencer and Austin
Boulter were elected
to the board last spring.
After longtime president
Tom Robb retired over the
Shane Reilly of G3 Gaming
to fill his position in Decem-
ber. The other board mem-
bers are Hentschel, of GF
Gaming’s Easy Street and
Famous Bonanza casinos,
and Travis Reese of RCI
Hospitality Holdings.
Amaya Bankowski
BID President Jeff
Hentschel said, “ Bankowski
is an experienced marketer
who has worked with many
clients to promote their
brands. Central City will
benefit from her expertise
the Central City brand into
the digital space. She has a
deep understanding of how
to reach minds and hearts
through engaging content,
which will work well for
our community. We haven’t
done much digital market-
ing before, so we are look-
LinkedIn profile photo
Hentschel, who was elect-
ed BID president in August,
said the board’s decision
–
line presence is important.
The BID intends to spend
$35,000 on this project, and
the city is going to add an
additional $25,000 for her
[Bankowski’s] services.”
The BID recently contract-
ed with Amaya Bankowski to
serve as its social media con
sultant in 2026. Bankowski,
her office in Brooklyn, New
York, will coordinate Central
City’s events website and
posts. In the past, a variety
of local residents and volun-
teers handled social media
posts, which local officials
as its consultant based on a
recommendation from Spen-
cer, who had researched
potential social-media
marketing consultants for
several months prior to the
board’s Dec. 16 meeting.
Following the decision to
retain Bankowski, Spencer
remarked, “I came into this
group as the thorn [in May].
I don’t want to be a thorn. I
want this group to be suc-
cessful.”
Bankowski, who holds a
Bachelor of Arts in advertis-
ing from Temple Univer
sity’s Klein College of Media
and Communication, has
BID board members ap-
proved hiring Bankowski
